The 17th World Brand Conference, hosted by the World Brand Lab, was held in Beijing on August 5. During the conference, the 2020 China's 500 Most Valuable Brands analysis report was released. Linglong Tire ranked 116th in this listing with a brand value at 51.967 billion RMB, an increase of more than 6 billion RMB than that of 2019.
London---On October 16, the business investment conference between Linglong Tire and European Bank for Reconstruction and Development (hereinafter referred to as EBRD) was held in London. Mr. Jurgen Rigterink, first vice president of EBRD, Ms. Betsy Nelson, vice president and chief risk officer of EBRD, and Mr. Jean-Marc Peterschmitt, managing director of industry, commerce and agribusiness of EBRD attended this meeting and discussed the cooperation on the construction of Linglong Tire’s Serbian plant with Mr. Wang Feng, chairman of Linglong Tire.
On October 12, Linglong Tire signed a strategic cooperation agreement with SUNSET, a tire distributor in Brazil and Paraguay, in Sao Paulo, Brazil, aiming at jointly expanding the market share of Linglong in Brazilian and Paraguayan markets and improving the company's brand awareness, reputation and influence. The total value of this agreement would reach $300 million dollars!
On Oct. 5, NBA China Games 2018 kicked off in Mercedes-Benz Arena, Shanghai. Dallas Mavericks and Philadelphia 76ers brought a super basketball feast to the fans across China. As the official partner of NBA China Games 2018, Linglong Tire also appeared on the court to cheer for both teams together with the basketball fans.
On September 17, 2018, another good news came from Linglong Tire’s Serbian project! Mr. Wang Feng, chairman of the company, signed an investment framework agreement with Mr. Siniša Mali, the Minister of Finance of Serbia. Mr. Vučić, Prime Minister of Serbia, and other related leaders also attended this signing ceremony.
From Sept. 12 to Sept. 16, 2018 Linglong Tire Africa & Middle East Business Conference was successfully held in Beirut, Lebanon. Mr. Wang Feng, chairman of Linglong Tire, and almost 120 distributors from Middle East and Africa markets gathered together in this conference.
On Sep. 11, 5-day Automechanika Frankfurt 2018 was opened successfully in Frankfurt, Germany. Linglong Tire made its appearance on this big event with its well prepared products.
On September 1, 2018, FAW Group Co., Ltd. (hereinafter referred to as "FAW") and Shandong Linglong Tire Co., Ltd. (hereinafter referred to as "Linglong Tire") signed a product technical cooperation framework agreement in Zhaoyuan, Shandong Province. In the future, the two parties would conduct deeper cooperation in Product design and development, quality assurance, cost optimization, manufacturing and social responsibility. The related leaders of both parties attended the signing ceremony.
On Aug. 29, the list of Asia’s 500 Most Influential Brands 2018 was released by the World Brand Lab in Hongkong. With its excellent market performance, Linglong Tire was among this list once again.