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Linglong scoring China top 500 valuable brands at World Brand Conference
Author : Date : 24.08/2022 Print Font size:T|T


Held in Beijing on July 26, 2022, the 19th World Brand Conference, organised by World Brand Lab released China's 500 Most Valuable Brands list for 2022. Linglong Tire appeared on this list once more with a brand value of RMB 68.939 billion, a RMB10 billion increase from the previous year.

Themed "Influence and Momentum: How to Rebuild the Brand Ecosystem" this year, the conference highlighted the important role a strong brand plays in building commercial competitiveness.  Pierre Chandon, Professor of Marketing at the INSEAD, indicated that brand influence and momentum are vital part of branding.

During the course of 2021-2022, Linglong Tire made substantial breakthroughs and progress through regional expansion, innovation of technology and marketing channels built on new retail concept despite the prevalent global downturn as a result of the Covid Pandemic. The implementation of the new brand strategy has reaped rewards for Linglong as well – ranking amongst top 12 tire manufacturers in terms of sales revenue and remaining as Top 15 Global Tyre Brands by Brand Finance for several executive years. Linglong is committed to continuous adaptation to suit market demand, innovating new products and services to maintain its brand competitiveness.