Linglong Tire's Factory in Serbia, the First European Factory of China Tire Industry
From 29th to 30th of March, 2019, the first European factory of Chinese Tire Industry, Linglong International Europe D.O.O. Zrenjanin （LLIE）project launch ceremony & global partner conference were held in Serbia successfully.
Serbia is China's first strategic partner in central and eastern Europe and has a favorable environment for development and investment. LLIE is located in the free trade zone of Zrenjanin. It is the second overseas project of Linglong Tire and also the largest foreign investment project in Serbia at present. The site area of the project is 130 hectares and the total construction area is 393,660 square meters. After the completion of the project, the annual output of various high-performance radial tires will reach 13.62 million units, with annual revenue of 600 million USD.
Wang Feng, Chairman and CEO of Linglong Tire, said on the conference that “Linglong’s arrival in Serbia is a great opportunity given by the openness and win-win of times. We will live up to our expectations, ensure the rapid and high-quality construction of the project, strive for early production, and at the same time, Linglong will strengthen cultural exchanges and integration with Serbia, aiming to contribute to the establishment of a healthy, stable and sustainable economic and trade cooperation between China and Serbia.”
With a history of more than 40 years, Linglong Tire has been competitive in the international market in terms of technology R&D, product quality, etc., and has been actively implementing the international development strategy and continuously promoting the "5+3" global layout. Previously, it has built production bases in domestic cities, such as Zhaoyuan, Dezhou in Shandong province, Liuzhou in Guangxi province, Jingmen inHubei province and the first overseas factory in Thailand.
The automobile industry in Europe is developed. The construction of LLIE will greatly improve the timeliness of supply and service quality for European automobile factories and effectively promote its development of overseas OE business. It is conducive to getting close to the market and target users, constantly adjusting the company's product structure, increasing the proportion of high value-added products.
The project applies the emerging technologies such as artificial intelligence, mobile sensing, big data and industrial robots, etc., to integrate fine management, excellent quality, green manufacturing and high-end brand into one, and build an intelligent, automatic and green tire factory, establishing a benchmark for high-end intelligent manufacturing and green supply chain system.
The construction of LLIE will further help Linglong to develop the European market and be another step for its goal of becoming one of the world's top 10 largest tire manufacturers. Additionally, it is of great significance for promoting the industrial layout of Linglong globalization and promoting the global influence of Chinese tire manufacturing.