On December 2, a meeting between LingLong Tire and Real Madrid Club de Fútbol (hereinafter referred to as "Real Madrid") was held at the Real Madrid Training Ground (Ciudad Deportiva) in Madrid, Spain. Representatives from both sides, including Emilio Butragueno, Director of Public Relations for Real Madrid, Álvaro Arbeloa, Real Madrid Ambassador, and Wang Feng, Chairman of LingLong Tire, as well as LingLong Tire's global partners, attended the event. They also visited the Real Madrid training facilities to experience the profound football culture and team spirit.

On September 27, LingLong Tire and Real Madrid announced their strategic partnership. According to the agreement, LingLong will collaborate with Real Madrid in various areas such as events and brand promotion, further enhancing LingLong's global popularity and influence.

The meeting in Madrid marked the first face-to-face encounter since the official announcement, signaling the entry into a substantive new phase of cooperation between the two parties. Emilio Butragueno, Director of Public Relations for Real Madrid, and Wang Feng, Chairman of LingLong Tire, delivered speeches respectively, expressing their expectations and confidence in the future cooperation.

Chairman Wang Feng stated, "The collaboration between LingLong Tire and Real Madrid Club de Fútbol represents an important showcase for the LingLong brand on the global stage. We look forward to elevating LingLong's brand influence worldwide through this partnership, while also adding new brilliance to Real Madrid's outstanding track record and brand image."

During their Madrid trip, LingLong Tire specially invited its global partners to watch a thrilling match between Real Madrid and Getafe at the Santiago Bernabéu Stadium. In this football frenzy, LingLong highlighted its brand image full of growth potential through brand displays around the stadium. Cheering for both teams, LingLong demonstrated the unique charm of football culture and embodied the passionate collision of the fighting spirit shared by LingLong and Real Madrid on the green field.

As a pioneer in green practices in the tire industry, LingLong has been committed to integrating environmental protection concepts into the entire product design and manufacturing chain, leading the industry towards a lower-carbon and more environmentally friendly direction. Real Madrid, as an evergreen on the football field, is renowned worldwide not only for its superb skills and glorious track record but also for its club culture that actively spreads positive energy, winning hundreds of millions of loyal fans globally. The collaboration between LingLong Tire and Real Madrid is not only a convergence of the strengths of the two brands but also embodies a resonance and practice of the concepts of green and low-carbon sustainable development.

This meeting is of great significance for consolidating, deepening, and expanding the strategic partnership between the two parties. Looking ahead, the partnership will extend to market promotion, brand building, fan interaction, and other strategic areas. At the same time, LingLong will leverage Real Madrid's global influence to deeply embed the product philosophy of safety and high value and the vision of environmentally sustainable development in people's minds, taking practical actions to reduce the burden on the Earth and illuminate a bright green future.