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Focusing on Sustainable Brand Building, Linglong Tire Makes the List of
Author : Date : 18.10/2024 Print Font size:T|T

On September 25th, the Asia Brand Summit was held in Hong Kong, attracting global attention. At the summit, World Brand Lab unveiled its 2024 "Asia's Top 500 Brands" annual report, and Linglong Tire was included in the list for its outstanding performance.

The "Asia's Top 500 Brands" list focuses on the Asian influence of brands and is comprehensively assessed by an expert team led by Prof. Steve Woolgar, Chairman of the Academic Committee of World Brand Lab and Professor at Oxford University. Evaluation indicators cover market share, brand loyalty, Asian leadership, and other aspects, comprehensively measuring brands' overall performance in the Asian market.

With the theme of "Sustainable Leadership: The Rise of Asian Brands in the Global Market," this summit delved into the importance of sustainable brand building for companies competing in the global market. Dr. Haishan Ding, founder of the ICXO Group and World Brand Lab and an Oxford University alumnus, pointed out that sustainable brand building requires closely integrating corporate values with global social and environmental responsibility awareness, fully incorporating ethical practices from supply chain management to product development, to attract more eco-conscious consumers and investors. Linglong has upheld the concept of sustainable development for years and achieved remarkable accomplishments in technological innovation and social responsibility. The company not only continuously innovates in production technology, leading industry progress, but also sets a benchmark in social responsibility. From governance structure to daily operations, Linglong deeply integrates the concept of sustainable development, actively pursues green research and development and production, is committed to safeguarding employee rights, and promotes community harmony, embodying the essence of a "responsible enterprise".

In terms of product research and development, Linglong continues to innovate, developing eco-friendly, high-performance tire products to meet the market demand for high-quality, high environmental standard tires. Especially in 2024, the newly launched Linglong Master Series and Terminator Series products provide users with more eco-friendly, safe, and comfortable travel options, gaining widespread market recognition. The 79% sustainable eco-tyres have reached the industry's highest A-grade standard in noise performance and rolling resistance, demonstrating Linglong's pursuit of both environmental protection and performance standards. Additionally, Linglong highly values employee well-being and corporate social responsibility. The company is committed to providing employees with a good working environment, career development planning, and welfare activities, continuously enhancing employees' sense of belonging and happiness. Meanwhile, the company's production bases worldwide actively participate in local public welfare activities, giving back to society with practical actions and contributing to harmonious social development. Linglong's inclusion in the 2024 "Asia's Top 500 Brands" list is not only a recognition of its past achievements but also an expectation for its future development. The company will continue to develop new products that support environmental goals, continuously promote sustainable brand building, create competitive advantages in an increasingly eco-conscious market, and contribute Linglong's strength to the prosperous development of the global market.