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A Summary of Linglong Tire's 2020
Author : Date : 22.01/2021 Print Font size:T|T


Although 2020 has passed, Linglong Tire has performed well in 2020. The short summary will help you have a better understanding of Linglong 2020.


DONATION

At the beginning of 2020, what we thought was not making money, what we did was spending money.

During the outbreak of COVID-19, Linglong collected pandemic prevention supplies and living supplies around the world to ensure the health and normal life of its employees.

The company donated pandemic prevention supplies and material assistance to Red Cross of Jingmen and Wuhan, to Serbia, to global partners, and Shandong medical team of Aiding Hubei etc. as soon as possible.

We will bear in mind the feelings of the family as well as the country. It is our responsibility!


ACCELERATION

In 2020, we did not reduce our investment, but accelerated the pace of progress.

Meanwhile, Linglong upgraded its "5+3" strategy to "6+6" strategy, and accelerated the construction of six manufacturing bases in China and six overseas manufacturing bases.


The foundation works of the Serbia manufacturing base speeded up the construction and entered the superstructure construction stage

In July, it signed a contract with Jinan Municipal People's Government, and the company's seventh global R&D institution was settled in Jinan.  

Fearless of challenges, facing up to difficulties, we always move forward!


UNITY

We are not alone in 2020. Our partners are always with Linglong and helping Linglong together.

Through online and offline meetings, distributors and Linglong jointly explored new sales models.


In 2020, Linglong invited more than 2,000 outstanding brand shop managers worldwide to Linglong to witness the development of the company, strengthening their confidence of cooperation with Linglong.

The company developed a smart marketing platform, created a new retail that combined online and offline, to achieve sales indicators that grow against the trend.

To every partner of Linglong, thank you for your company all the way in 2020. Linglong is so lucky to have all of you!


Sports

In 2020, we are involved in multi-field event sponsorship, and our brand image is spread all over the world.

Linglong Drift Team won 4 titles in 6 events of D1GP.


Linglong continued its cooperation with Juventus and witnesses Juventus winning 9 consecutive Serie A titles.

We continued to accompany VfL Wolfsburg on the green field in the new season as Club of Champions Partner and Jersey Sleeve Sponsor of the club. 

NHL Tampa Bay Lightning, sponsored by Linglong, won championship of 2019-2020 season. 


ENVIRONMENT

New energy vehicles have become the new favorite of the times, and we have been cultivating and cultivating the technological innovation of new energy vehicle tires.

The company has provided OE service for new energy models of mainstream OEM such as Hongqi, Geely, FAW, BYD, SAIC-GM-Wuling and Renault-Nissan-Mitsubishi.

In the ranking of Chinese electric vehicle original equipment brands in 2020, Linglong ranks No.2 in the world and No.1 among Chinese tire companies.

It is our responsibility and pattern to protect the environment and pursue excellence!


LEADERSHIP

In 2020, Chairman Wang Feng led us to face the difficulties and made outstanding achievements in enhancing competitiveness and fulfilling social responsibilities, and received various awards.


BRAND

The 2020 China's 500 Most Valuable Brands analysis report was released, and Linglong Tire ranked 116th in this listing with a brand value at 51.967 billion RMB, an increase of more than 6 billion RMB than that of 2019.


Value

In 2020, Linglong's stock has been booming, with a total market value exceeding RMB 57 billion yuan.  

Forge ahead and fight forward bravely, we are unremittingly moving forward.