Linglong, 13th January, Zhao Yuan— Shandong Linglong Tyre Co., Ltd. (Linglong) launched its new brand HUBTRAC in December 2020, and more than 140 SKUs will be released on the USA market in stages.

HUBTRAC products will be produced in Linglong’s global production bases, including its Thailand and Serbia plants. In order to promote a high-quality industrial model and increase core brand competitiveness in the international market, Linglong has revamped its strategy to build six manufacturing bases in China and six overseas. At present, the company has in total four Chinese manufacturing facilities in Zhaoyuan, Shandong Province, Dezhou, Shandong Province, Liuzhou, Guangdong Province, Jingmen Hubei Province with the overseas one based in Thailand. The facilities in Changchun and Serbia are currently under construction.

Linglong Tire has adopted diversified brand strategies for different markets to achieve optimal allocation of global production resources. HUBTRAC is a new brand born at the right timing, primarily involving TBR and special tyre series that can better meet user needs of improved design with better durability, whether their concerns are around safety, longevity or overall performance on different terrain. For commercial vehicles, it covers six series: long-haul, regional, on- and off-road, mining, winter and urban, consisting of over 140 SKUs.

Compared with current Linglong products, HUBTRAC boasts a new labeling method and new sidewall design. “Several new-generation products are undergoing the design process and will be released on the market soon. We are confident they will attract more interests as the new tire designs can achieve better performance using advanced technology,” said Mr. Ma, Chief R&D Designer of HUBTRAC.

In accordance with its slogan, “journey to the future”, HUBTRAC is committed to work with experienced tire dealers in USA, drawing on both Linglong’s expertise and that of its American’s counterparts to optimize product quality and customer experience, thereby creating added value for all users.

Leon,HUBTRAC’s COO said, “The American  tire market is well-known for its high standards  for all steel truck tyres, especially with regards to tire safety, wear resistance, re-treading, and environmental protection. In fact, most of the Hubtrac SKU’s can meet the Smartway regulations. We will continue to provide high quality products and competitive costs to provide the consumers with guaranteed healthy and safety standard.

Linglong’s advantage in global production resource allocation, advanced production technology, and international marketing perspective will help HUBTRAC to achieve rapid development in the USA market. This new brand is looking forward to establish cooperation with all qualified tire distributors with sales region protection.

Drawing on Linglong’s strengths in global sourcing, advanced manufacturing technology, and connected marketing network, HUBTRAC is well-equipped to achieve quick inroad into the USA market, as part of Linglong’s progressive global expansion plan.  

True to its slogan, “Journey to the Future”, HUBTRAC plans to work with top-tier American tyre dealers by drawing on Linglong’s expertise and that of its American counterparts, fully committed to a shared journey of continuous improvement on brand experience, and consistent value-add.

These new innovative planning will help Linglong factory’s presence in its business overseas as well, which is crucial as its updated 6+6 strategy now includes three additional overseas bases in Southeast Asia and Europe. New projected production will cover the US, South America, Africa and the Middle East markets in the near future.