On December 29, the 2019 Shandong Brand Annual Conference, hosted by Shandong Council for Brand Development, was successfully held in Jinan, Shandong Province. Mr. Wang Feng, chairman & president of Linglong Tire, was invited to attend this conference and was elected as rotating director-general. 

Linglong Tire was awarded 2019 Shandong Famous Brand and was selected as List of Top Shandong Business Card Brand Influence, demonstrating that Linglong has been deeply implementing Shandong’s placing old growth drivers with new ones requirement and brand strong provincial strategy,  achieving phase achievements. 

In recent years, Linglong has accelerated the pace of structural optimization and scientific and technological innovation, increased brand investment and brand marketing, solidly promoted high-end brand construction, achieving phased results in quality improvement and brand innovation, with brand value achieving breakthroughs year after year.

At this conference, Mr. Wang Feng was appointed as the new director-general, and was invited to deliver his speech. He pointed out that it was necessary for Shandong province to carry out brand construction in new period. He also stressed that enterprises of Shandong Province should adhere to integrity, quality, innovation and keeping pace with the times, further expanding the global influence of Shandong brands.  

After the meeting, Mr. Wang said in an interview that Linglong was confronted with new challenges as well as new opportunities. Under the leadership of the Shandong Provincial Government and with the support of Shandong Council for Brand Development, Linglong Tire would lay emphasis on brand construction, propel the transformation and upgrading of industrial structure, promote the coordinated development of regional economy, and enhance the competitiveness of Made in Shandong.