From May 22 to 26, 2019 AUTOPROMOTEC was successfully held in Bologna, Italy. As an international professional exhibition, this exhibition is an important exhibition in the automotive and tire field in Western Europe. In recent years, Linglong frequently appeared at home and abroad major international tire exhibitions, and 2019 AUTOPROMOTEC was no exception for the company.

At AUTOPROMOTEC 2019, Linglong displayed its GREEN-Max winter tires, summer tires and all seasons tire with new patterns, as well as KLD200, ETT100 and KTS300 and other best-selling TBR products in European market, drawing the attention of a large number of visitors. In addition, the simple atmosphere of the booth design was also popular among visitors.

Linglong has always attached importance to the European market, has sponsored VfL Wolfsburg and Juventus, aiming at expanding brand awareness through taking advantage of football matches. The visitors can also see the outstanding Juventus elements at Linglong’s booth during this exhibition.

Furthermore, on March 30, 2019, Linglong International (Europe) Co., Ltd., the first Chinese tire factory in Europe, was officially launched. The construction of the European factory will also further help Linglong open up the European market. It is of great significance to promote the global industrial layout of Linglong Tire.