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Linglong – A National Brand Fly against the Wind
2009-11-08 14:33:03
(has been browse 194 times)

On September26, 2001, Linglong Tire Industry zone laid the foundation on a desert wasteland......

On September26, 2004, Linglong Group the first 10,000,000 sets of PCR tire project break earth......

On September26, 2006, Linglong Group's headquarters office building completed, the whole office space moved to Tire Industry Zone

On the same day, the second annual output 10,000,000 sets of high-performance car radial tire project put into construction......

Perhaps, in the traditional Oriental’s view, September 26th (Lunar New Year August 8) on this day is destined a day out of common; In ancient times Xie Lingyun said, " good time, beautiful scenery, admirable things, pleasure, the four were difficult to combine," while in Shandong Zhaoyuan favorable timeliness, favorable geographical position and support of people are readily available on this day.

On September 26, 2009, Linglong Group an annual output of 12,000,000 sets of high-performance car radial tire project, the Central Asian tire test ground project, and so on. Totally five major projects with a total investment of more than 40 billion, Linglong Group achieved a major breakthrough forward to the high- technology industrial chain, opening Linglong group a new era of industrialization, large-scale, cluster-based development.

Linglong Group: raise tilt and sailing, to create a Legend of "Made in China"

This is a city risen up by "gold" and now she has a second card -"Linglong tires".

Linglong tires, origins Linglong Mountain. Some people say that Linglong tires created a development myth in tire industry by the exquisite charm of Linglong Mountain in this famous golden land, however the development of Linglong Group doesn’t like a myth which is difficult to achieve, and her suddenly rises reflects the awakening of " Made in China ", reflecting Linglong two generations’ unwearied pursuit of national brands.

30 years ago, Linglong has less than 100 persons, can only earn its tucker; However, when seeing Linglong group 30 years later , the situation of poor and weak has occurred a big reversal, this time Linglong group’s industrial chain keep continuous extension, industrial-scale keep growing through the development of the main advantages of tire industry. Linglong Group can obtain so great a promotion in both quantity and qualitative in such a short time, a very important point is that through the outspread of development scope from high standard of projects construction to highly- technique industry.

"The situation is complicated after joining in WTO, it doesn’t matter whenever get victory." In 1987, Zhaoyuan tire making and repairing factory has a new factory director. The factory has changed their director for 7 times but no substantial improvement before. The current board chairman Wang Xicheng became the new director under many persons’ suspicious look, he knew how many persons were staring at him, so he find lessons from the past, studying market to find some countermeasures, and finally made decision to launched bias tire production lines at once, proposed the development policy of” from roadside to the middle of the road, then from the middle of the road to the top ". In the following three years, the production of Linglong Group keeps increased and the tire varieties growing continuously, forms specifications of five series more than 200 varieties like OTR, truck tires, light truck tires, agricultural tires, car tires, has become one of the largest bias tire manufacturers in China, entered the top 10 domestic tire industry, realized the changes from tire repair to the large-scale development of bias tires.

Since 1987 Linglong Group started tire manufacturing industry, Linglong Group adherence to the working way of "rapid response, vigorous and resolute, pursuit of excellence, keep to create higher point",make arduous efforts to promote the optimization and upgrading of industrial structure, to grasp projects’ construction through an unprecedented strength, strive to change the status of the development of single-bias tire.

In 2001, Linglong group's development has achieved a new leap, and it has been transferred within the much-told story among the industry. This year, the first semi-steel radial tire of Linglong group is produced that marked the company's product structure adjustment had entered a substantive stage. In the following period of less than one year, Linglong group has completed 30 million sets of all steel radial tire project that is normally finished within 2-3 years in the same industry that has created the special “Linglong speed” ,then “Linglong tire” has become one of the key word representing the domestic tire industrial development.

The industrial chain is elongated, at the same time, Linglong group is continuously improve the industry supporting affairs to build the TBR, PCR, thermal power, carbon black, steel, cement, fly ash bricks and other projects, and is organizing the circular economy industrial chain regarding tire as the core business. Through high standards of building industrial park, based on technology research and development, with outstanding brand building and market optimization etc. , to enhance the brand image and awareness, it has developed the upstream and downstream industries in order to stimulate the business with the leading business performance.

Linglong Group is transferred from the traditional tire repair factory into a domestic and world-class tire production base, relying on the building of industrial parks with high standards, and steadily pushing forward the building of large projects. From second start period of the rapid rise of bias tire industry, from the semi-steel tire to all steel tire with the formation of industrial agglomeration, from focusing on product into creating brand and focusing on marketing, and when the disorderly competition in the domestic tire industry is tight, Linglong people is working hard to strengthen inner power ready for use.

Contrarian sail to reproduce industrial development " that is Linglong confidence

2009 Domestic Time September 12, once fired case of special safeguard on tire was finally into implementation. Perhaps no one would have thought, after the financial crisis has not completely dissipated, the "bad luck" would come so quickly. However, when the domestic tire industry enterprises have been feel helpless, Linglong people still performed calm and firm to promote the building of large projects.

September 26, 2009, this day will be the development point of the domestic tire industry that should have been kept in mind by the history. Of course, this is not only because of tire case of special protection came into effect, but also the more importantly, it represents another milestone of development within the domestic tire industry that are the significant projects are started in Linglong Industrial Park: On this day, Central Asia Linglong Tire Test Groud project and 12 million sets of high-performance car radial tire project are officially broken on the ground.

In the eyes of many people who know little about the tire industry, these two great projects of Linglong group is no doubt "money-burning", in particular coincided the special protection on tire of U.S. However, "facing the wall for ten years to break through it" Linglong group has foreseen the future industry development under the dilemma condition of the product "Made in China" is in a cold reception in the international market, so based on long-term development, it concretes no spare effort to promote the product of "Made in China" into a transformation of upgrade.

Annual output of 12 million sets of high-performance car radial tire project is to upgrade products, improve customer satisfaction and enhance the core competitiveness of the market. The total investment is 2.28 billion yua and the main production is snow tire, green tire, run air-flat tire, high-end SUV as representative of high-performance car radial tire; After the project is completed, it will further optimize its existing product structure so as to seize the international market share and to foster a national brand of China for further right to speak in the world.

Tire testing ground in central Asia is a great support to enter the international market for the domestic tire industry. At present, the world's tire test site focused on the United States (10), Western Europe (13) and Japan (5), which holds 85% by the world's top ten tire businesses enterprises. This is the sufficient relationship proof between tire testing ground and the tire-producing countries andtire production enterprises. Tire Test Ground is a research testing facilities, which perform the deep and all-round detection on the tire stimulating various tire running environment, equipped with top detection means. After completion, it will open to all the world to serve the national tire industry and provide the support on test for the same industry so as to promote the common progress of the entire nation's tire industry. At present, China's original innovation capability is not strong, the important reason is the lack of scientific testing means as their support. Tire Test Ground has complete test capabilities, stable test conditions, scientific test methods, that is the best test tools and venues for the advanced tire theoretical research and practical performance. Its operation will also promote China's tire industry into the rank of world's strong tire enterprises.

This is Linglong group, when people are entrenched, and to seize the thin market share, he had great foresight and through continuous efforts he has strengthened the research and development, and constantly improved product grades, and continuously adjust the pattern of brand marketing to promote the industry chain and product structure optimization and upgrading, to go ahead toward a broader goal. Linglong group president Wang Feng said: what has been brought to us after the Tire special protective case? That is the enterprise powerful force for change, this is the direction of the industry and the development of navigation. No special protective tire case, perhaps we do not make a determined effort to implement management of change; maybe we would not be burning all the boats to carry out R & D, to promote brand and to enhance the core competitiveness in international markets.

"Forward, forward, forward, and our inexorable momentum; To pursuit the excellence, to create every new high point. That is our eternal yearning." In Linglong Group there is a classic song widely sung that is the song of Linglong group. It has sang the passion of Linglong people, but also it has become a pursuit of Linglong group to enter the international market. It is wished that with the nice melody of this song, Linglong group shall play a new national brand movement of national famous brand.

 
ADD:Zhaoyuan City, Shandong Province Jinlong Road, No. 777 TEL:86-535-8242600 FAX:86-535-8213349 E-MAIL:linglong@linglong.cn