Science and technology lead the future and the quality decide the market
-Linglong group go ahead facing the economic surge and creat another business high tide

September 26, 2009, five construction projects are started including the annual output of 12 million sets of Linglong high-performance car radial tires that have created the group's largest investment scale, amount, start point and most concentrated in the new history.

Thinking backaward, September 26 in 2001, Linglong Group broke the ground on the wasteland for the first project of Linglong Tire Industry Park(an annual output of 300,000 sets of steel truck radial tire project).

For the last 8 years, Linglong people have created one cycled economic industry park thereof taking tire production as the main, material supply as security and material production as auxiliary. In 2008 the economic contribution is up to 9 billion RMB yuan and its marketing income and export benefit are improved separately by 10 and 33 times, then Linglong group has entered the first twenty strong world tire company and the first three strong Chinese tire and it has become the most grown enterprises "and" the most globally competitive between Chinese companies "

In September 2009, the United States formally signed the case of special protection. Within one night the tire industry is suddenly changed and it will face the difficulty that is much worse than the financial crisis. This is just like another winter day of tire industry and most people are scaring but at this time Linglong group started five projects with total investment of more than 4 billion RMB at Sep. 26 thereof annual output of 12 million sets of high-performance car radial tire, setting off a new round of development upsurge. The project is to produce environmentally-friendly tires, snow tires, ultra-low cross-section high-performance car tires, SUV tires, as well as high-end and high-tech products that have successfully implement the high-tech industrialization and accelerate the Linglong group technology into products, change product into profits, but also it is a breakthrough in trade barriers and is a good weapon of mountain enter. After the five projects are finished, Linglong group will become the largest high-performance tire manufacturing base in Asia with global impact.

In recent years Linglong Group, as a new leader in the tire industry, often has impressive achievements and has created a lot of praise, but this time under the protection case,Linglong group again expand the construction that is a right judgement for the future and will help to improve the general the core competitiveness of enterprises. Over the years, Linglong group has created a world-class enterprise and well-known brands. This time Linglong group react fast to ensure the stable development of the enterprise that is treasurable.

First, during the past 30 years, take technology and innovation as the forerunner to form an open, market-oriented technology operating system, and to create high-tech industrial zone and to enhance product values and market competitiveness.

Linglong group has been always develop the main industry even though now it carried out in diverse industries such as combined heat and power. The company has set up a R & D Center, Beijing Linglong Tire Co., Ltd. and the U.S. R & D center, forming a base business and covering the whole country. "Trinity-style" marketing system research and developmenthas become an integrated social resources and is the high-end platform for opening market operation. Every year it hascarried out the research and design of new technologies and new products in more than 400 items. It bears "solution-polymerized styrene butadiene rubber project" and other countries 863 plans and Torch Program, and it is walking in the forefront of the national industry and is responsible for a number of industry performance standards of deep development. Rolling resistance study can reduce tire rolling resistance 6.5 ‰ and reduce fuel consumption more than 10%; own research of the electronic pre-curing technology that enables companies to become the first true implementation of the current domestic electronic pre-vulcanization of the project. Meanwhile, the interior noise research and finite element analysis has been a major breakthrough and also it has built the first domestic interior noise laboratory to carry out tire performance of different structure on the impact of a comprehensive study to establish a world-class tire research database. Up to now, the company has more than 20 products to fill the gaps made in China, the United States and Australia with more than 200 patents. Tire products have formed ten series of TBR, PCR, bias tires,special purpose tires and other more than 2,000 varieties of specifications. The production scale has reach 30 million units.

Second, 20-year brand creation, accumulation of culture, rooted in the local land and bloom in the world.

As early as in the year of 1989, the company proposed the management approach i.e. "focus on science and technology, strengthening management, increasing effectiveness of brand-name", from the year of 1990 it begins to develop their own brand planning and building. Linglong has developed the well known Chinese brand through "three steps" of brand protection. And that year the brand value is up to 6.283 billion RMB and it stands in the front position among the tire industry. And the high radial tire export is up to 80% and it has obtained the most competitive company and many other honorable award and has created a new national brand image.

Third, the international marketing decade is like sword that is rooted in the local community and face to the world to to create an international marketing system.

In the brand marketing, Linglong Group have always adhere to the business philosophy "credibility-oriented, the user first", take long-term business as the purpose of the development and develop the strategic partnership. It has created more than 20 domestic OEM partnerships and more than 100 agents, build more than 30 thousand marketing networks while the “Linglong home” and “Thousands shop” is the main line to creat the end marketing system of standardization, grade-based, united marketing, service and management. In the international market, develop 8 major clients of annual 20 million U.S. dollars and 2 big clients of more than 50 million U.S. dollars. And the high radial tire exports ratio is up to 80% of the total export system, more than 90% is its own brand. Network stability and customer quality has lead q national brand image.

In 2008 sales revenue is 10.2 billion and exports worth is 650 million U.S. dollars ranking first in the country. Since the case of special protection, domestic customers have request for additional orders, to help the transfer of the international market selling pressure.