On August 24, 2009, the first heavy truck Art Fair in Zhejiang jointly sponsored by China Heavy Truck supplier Linglong Group and Hangzhou Yellow River Tire Group Co., Ltd. is grandly hold in the beautiful West Lake city Hangzhou. Meeting to "gallop Zhejiang Province. Regarding “galloping Zhejiang by great car supplier” as its theme, the executives from transport industry and tire industry and many drivers customers gathered in Hangzhou and had the culture exchange on the transportation industry. Linglong Group President Mr. Wang Feng came in the scene in person, and delivered an important speech. And the other relative people including Linglong Group Assistant General Manager and domestic Marketing Minister Fengbao Chun, the Domestic Marketing Director WANG Yu-bo, representative of Hangzhou Yellow Group Zhao Jun etc. attended the meeting.
The First Art Fair in Zhejiang is the grand event for the heavy truck transport industry. The meeting is hosted by Xiao Lin the well-known crosstalk master and also invited many famous artists who performed on stage. The Linglong women's racing team, the film and television star team and the fashion model team also sponsored the exhibition that had built a harmonious and warm culture atmosphere. More importantly, the fair offers a rare tire trading exchange platform for people from the thousands of cars, tires and other auto parts manufacturers. The meeting had developed different levels of trade exchanges, enhanced understanding and also strengthened cooperation and promoted the production and sales of automotive and transportation industries such as win-win development. On the Fair, Linglong series of tires and steel bead attracted many guests who watched a variety of tire tread while consulting the tire performance characteristics, the use of results and price.
"Automobile tires are important components related to the driver to drive traffic safety issues. If you are using the wrong tire that will lead to earlier tire wear. Linglong Group President Wang Feng told that if a vehicle is not run with the correct tire, the lifetime of tire will be reduced from the normal one-year to less seven or eight months. Then the net income of the truck driver during one year maybe is fifty or sixty thousand yuan in normal condition, but with the wrong tire the income shall be reduced by at least 10 or 20 thousand or highest up to 100 thousand while the error maybe is the wrong tread patterns that is such a small detail.
Linglong Group President Mr. Wang Feng attended a book-signing ceremony and signed in person with the users. The relative marketing people and the steel engineers on-site explained how to choose the tire. Then the products on the exhibition is completely sold out by the users and the transport companies have also come under the orders. Only on the exhibition the total sales is up to more than ten thousand sets of tires.
Zhejiang Satellite TV, Zhejiang traffic report and other related media gave report at site so as to further enhance the awareness of Linglong tires to achieve the brand internationalization, the development strategy of differentiation that has laid a good foundation.
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