Linglong brand concept

The brand name originates from the Linglong Mountain with the biggest gold reserve in Zhaoyuan, China Gold City. Our company is just in front of Linglong Mountain with favorable advantage.
The meaning of Linglong: elaborate and subtle ware or swift and smart people. It symbolizes the fine products and smart staff for our company. The brand is composed of English abbreviation German script “Linglong”, Chinese name and oval. From the contraction of the oval dimension, we strive for harmonious basis which symbolizes the professional technology and popular service. The whole image is vivid and energetic which shows the vigorous innovation spirit and thriving future. At the same time, the symbol, integrating the oval and dynamic style with silence and action complement to each other, shows the enterprise spirit accurately.

Shanling brand concept

The design of the brand comes from the company name “Shandong Linglong” and is made by the first letter as “S” and “L”. It seems like a mountain and symbolizes the steady quality, high tech.
The upright mountain not only symbolizes the rapid development, but also the bright future just like the successive mountains.

Leao brand concept

Registered in 2003, Leao is oriented from “Zhaoyuan Leao”, the name of the Hong Kong joint venture enterprise in 1994, and is the transliteration of the lion in English. With the image of the lion, the brand sends the signal of fast, swift, safe and powerful. The logo is composed of the lion head which makes it novel, at the same time, it shows the excellent performance of the Leao tire and has strong visual shock.

Linglong

In 2003, we designed the Linglong as our mascot which came from the LEAO, the transliteration of lion in English. So is the cartoon image of lion. The lion means speed, swift, safety, power and domination which fit for the performance and quality of the tire with powerful visual shock. The cartoon looks like a small boy and is especially suitable for the men’s consumption concept and the lovely image can attract more consumers. The cartoon stretches its hands to show our broad mind and the turn-up thumb strands for the first class products, service and enterprise. In 2006, it became the only mascot showed on the China auto ground tournament.

1975
May 28th, 1975, Zhaoyuan Tire Repair and Production Factory was set up

1990
Oct 1990, it was renamed as Yantai Tire Factory

1995
Oct 4th, 1995, Shandong Linglong Rubber Group Co., Ltd was approved by provincial economic committee and was rated as the national first grade enterprise

。
2001
May 25th, 2001, approved by the municipal committee and government, it was renamed as Shandong Linglong Rubber Co., Ltd

。
Sep 23rd, 2001, the first half-steel radial-ply tire 165/70R1379S was made successfully which symbolized our product structure came to the core development phase

，
Sep 26th, 2001, Linglong Tire Industrial Garden foundation ceremony was held

2002
May 4th, 2002, Wu Guanzheng, member of Political Bureau of the Central Committee of the Communist Party of China, secretary of Shandong Party committee, paid a visit to our company

Oct 19th, the first steel radial tire was finished at 13:15
In 2002, our company was in the 45th position of the 75 world top tire enterprises

2003
May 2003, our company was rewarded as national contract-stressing promise-keeping enterprise by State General Administration for Industry and Commerce
Nov 4th, Chi Haotian, former vice-chairman of the Central Military Commission of the People’s Republic of China, minister of DOD, paid a visit to our company
Nov, our company was regarded as China first session best car accessories supplier

2004
Jun 28th, 2004, Linglong brand was evaluated of RMB3,897,000,000 and won the honor of 2004 China top 500 worthy brands and was listed at 149th position, the first in domestic industry
Aug 9th, Zhang Gaoli, the secretary of Shandong province Party Committee paid a visit to our company
Sep, the Linglong steel radial tire was rated as China famous brand product by national quality inspection and General Administration of Quality Supervision，Inspection and Quarantine of the People’s Republic of China.

2005
Oct 22nd, 2005, 2pm, the party member meeting was held to select the third session committee and commission for disciplinary inspection of our company. Wang Feng was the secretary of the Party committee.
2005, our testing center was approved by China lab state authorization committee.

2006
Feb, our company was rewarded as 2005 China most potential enterprise by China enterprise union
Feb 28th, Guo Konghui, academician of China Engineering Academy, professor of Jilin University paid a visit to our company and we signed a cooperation contract with him and invited him as the special advisor
Feb 28th, China first women racing team, “Linglong tire yalun women racing team” was founded in Beijing
Jun 19th, Shandong Linglong Harbin Institute of Technology Center was found
Jun 30th, Linglong tire, charming Yantai in Tibet large scale self drive tour started
Aug 23rd, sponsored by the Communist Youth League Zhaoyuan municipal Party committee, the “Hope Project College Dream” and “Linglong tire study assisted fund” granting ceremony were held in Zhaoyuan No.1 Middle School
Sep 26th, 10,000,000 sets of Linglong high performance car redial tire project laid a formal foundation
Oct, we were in the 20 position of the global top 75 tire giants in 2005
Dec, our company won the 2006 Shandong best enterprise honor

2007
Jan, our company was rated as China most influential enterprise by China Enterprise Union

Initial stage

In 1975, Zhaoyuan Tire Repair and Production Factory, the former company of Shandong Linglong Rubber Co., Ltd was set up and mainly based on the car repairing and maintenance. The workshop is on the former Zhaoyuan Lock Factory site of 300sq.m. As the collective enterprise sponsored by the county, it mainly deals with renewing and repairing of the old tire with less than 100 staff and total capital of RMB500,000. At the end of 1986, the factory had total staff of 108, workshop area of 11891.46sq.m, construction area of 4521sq.m and production value of RMB3,106,000. With the old production method, equipments and confused management, the factory was facing bankruptcy under the market economy.

Second business establishment

In 1987, the present board chairman Wang Xicheng was appointed as the 8th factory director. He and his team group put up the development principle of “from side road to middle road, from middle road to upper river”. This is the beginning of the tire production and the products change from the low class carriage tire to the truck tire, engineering tire and high grade car tire. During the 13 years, the factory moves to a development road on technology and management and forms fives series products of more than 200 specifications: engineering tire, heavy tire, light truck tire, agriculture tire and car tire. And the factory become one of the biggest oblique tire producers and the top ten of national tire industry, realizing the transformation from tire repairing and maintenance to oblique tire scale production.

From 1987 to 1990, the tire output increased a lot with various types, “one year, one big step; new project of every year” and the enterprise scale extended rapidly with increasing economic power. From 1991-1994, we deepened our reform, matured the matching equipments and focused on the management. With the principle of “fill and level the blank and mature and match”, we invested more than RMB20 000,000 on the technology improvement and therefore formed the leading tire sulfuration production line among the counterparties. We got the independent import and export operation right and become the China top 100 rubber enterprises and China top 50 optimum efficiency enterprise of the rubber industry,

From 1995 to 2000, we grasped the opportunity, relied on technology and developed steadily. From 1993, we got the first on municipal gross value of industrial output, sales income, foreign currency, profit payments, hand-in profit payments and profit payments per capital and our products were popular home and abroad. In 2000, we realized the production value of RMB1,250,000,000 and profit payments of RMB61,224,000.

Great-leap-forward development

202001-now
From 2001, we moved to the great-leap-forward development and based on the new radial tire production line, we tried to build high efficiency Linglong brand.

In 2001, the company management policy was: stabilizing the oblique tire production, developing the radial tire, and setting up the tire industrial garden, and changing from single oblique tire production to radial tire production. In 2001, we transformed our enterprise into join-stock ones successfully and formed the new management system with clearly established ownership, well defined power and responsibility. On Nov 10th, the steel radial tire project went into operation; on Oct 19th, 2002, the first steel radial tire was made successfully and created the Linglong speed in the radial tire industry. We realized the oblique, half-steel, steel series production and moved to the professional and scale direction steadily.

From 2003, with the fast response, speedy action, striving for excellence and innovation working style, we centered on the three-letter and one-word, promoted the four-speed and tried to realize high grade products, modern management, international market, brand sales on the scientific development view. The new sales strategy is based on the opportunity grasping and fast response started. We transformed from single industrial development to industry assembly and advantage integration and we become the most energetic and powerful tire production base nationwide. In three years, we invested more than RMB2,000,000,000 into the technology improvement and carried out the project on steel, half-steel, thermoelectricity, carbon black, steel wire, cement, fine coal and grey brick and constructed the recycling economy chain centered on the tire. In 2006, we had sales income of 6,400,000,000, foreign currency of RMB300,000,000, tire output of 10000000 sets, total capital of RMB5,000,000,000, staff of 8000 and being the global top 20 and national top 3 in tire industry.

Long term plan

During the eleventh five-year plan, we will carry out the intensive production based on the tire industrial garden and try to realize the 1321 project with 10000 staff, 30,000,000 sets of tire gross output, and 20,000,000,000 sales income and become the world leading tire manufacturer in management and technology.

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