Shandong Linglong Rubber Co., Ltd is among the top 20 world tire and the three top national tire manufacturers and 1000 biggest enterprises nationwide. The company covers an area of 2,400,000sq.m, construction area of 800000sq.m and has 8000 employees, 1600 technicians and total capital of RMB 4,000,000,000. The main products: bias tire, passenger car and light truck radil, steel heavy radil, and special tire of more than ten series and 2000 specifications. The annual output of bias tire is 4,000,000sets, passenger car and light truck radil 9,000,000sets, heavy radil 3,000,000sets, and special tire 50000sets. Our products have passed the USA DOT and European ECE and CCC certification, and the management systems have passed the QS9000、VDA6.1、GB/T19001.ISO9001 and TS16949. Linglong is Shandong famous brand and Linglong steel radil is national name product. Linglong is awarded as the China top 500 brands and China trust worthy products with at most RMB4,391,000,000 brand value and being the leader of the industry. The sales network covers the whole nation and is far to the Occident, Middle East, Southeast Asia, Africa and Middle and South America of more than 120 districts and countries. In 2006, we had sales income of RMB6,404,000,000 and foreign currency of RMB300,000,000 and have got the honor of contract stressing promise keeping enterprise, national quality and service star enterprise, national quality star enterprise, AAA image enterprise, top 100 car accessories supplier nationwide.
.Enterprise spirit: united and struggling, strive for the first class

2.Management principle: customer centered, employee oriented, environmental friendly and energy saving, safe and subtle, Linglong brand, harmonious and win-win

3.Management philosophy: management is service, execution and innovation

4.Working style: quick response, speedy and strict enforcement, strive for excellence, constant innovation

5.Working policy: work by heart, think by heart, and use knowledge by heart

6.Value: create opportunity for employees, create value for customer, create benefits for shareholder, and create fortune for society

Quality policy: the labor without quality is labor in vain
Quality policy: high quality, good service, honor centered, customer satisfied
Quality slogan: every procedure meets the technique, every tire makes customer satisfied

7.Management philosophy: build China name brand, create world class enterprise

8.Policy: focus on technology, seize management, create famous brand, increase benefits

9.Safety concept: be prepared for danger in times of safety

10.Four kinds of speed: management changed to efficiency, development changed to product, delivery, technology changed to output

11.Three-character and one-word: excellent, fast, high, brand

Part concepts meaning

Enterprise spirit: united and struggling, strive for first class

United and struggling: it means to make all the staff think and work together on the mutual goal and unite together to form cohesiveness and all conquering fighting strength.

Strive for the first class: it means to create first-class service, management, achievements so as to form the home and international first class enterprise

Management principle: customer centered, employee oriented, environmental friendly and energy saving, safe and subtle, Linglong brand, harmonious and win-win

Customer centered: it means to pay attention to the end customer. Only if the customer’s will are respected, can we win wider market and customer.

Employee oriented: the enterprise need first class employee to produce first class product. Therefore, the employee is the base for enterprise development. To respect the employee is the foundation of the culture construction.

Environmental friendly and energy saving: it does not mean to reduce the operation cost and create harmonious environment for the employee, but also a kind of responsibility and obligation, it is the contribution to the society. The enterprise not only needs green product, but also the green environment to develop.

Safe and subtle: safety is the respect for life. Without safety, there will be nothing. The seeking for perfection is the most efficient way to reduce waste and to create benefits.

Linglong brand: Linglong is not only the company name, but also the product name. It is more of a brand of great influence home and abroad. Every one should protect its honor and image.

Harmonious and win-win: the harmonious environment makes people comfortable. No matter the people, environment or the society, there should be harmonious.

Management philosophy: management is service, execution and innovation

Management is service: the cadre and administrator should serve the employee, the employees serve the production, the production serve the market, the market serve the society and the society serve the mass. This is a beneficial cycle. And the goal is to make the customer satisfied.

Management is execution: the management quality is reflected on the execution. If the policy can not be executed, it is meaningless. Therefore, the execution power is the symbol of testing the management level.

Management is innovation: if we want to make the customer satisfied, we should be unique in design, R&D, production and quality. The specialty is the constant improvement; the innovation is the changing of view. The innovation should be in operation, management, technology and system. Using the technology innovation to promote the operation innovation and using the system innovation to promote the management innovation.

Working style: quick response, speedy and strict enforcement, strive for excellence, constant innovation

Quick response: it means the acceptance speed. Facing the fast changing time, the speed is required. Quick response is the magic weapon in competition. In the fast and speedy operation, we must occupy the market blank to be successful. Otherwise, we will lose the opportunity.

Speedy and strict enforcement: it means the high efficient execution. The high efficient can bring out the enterprising spirit and responsibility so as to improve the whole efficiency.

Strive for excellence: it means the high standard working style. The work should not be done unless being perfect. The working standard should be improved and matured at times. The standard can reflect the enterprise power and level.

Constant innovation: this is our ultimate goal. We improve the work and efficient every day to challenge ourselves and limit to be the first for ever.

Working policy: work by heart, think by heart, use knowledge by heart

Work by heart: it means to be devoted to the work; this is not only the working altitude and responsibility, but also a bourn. There will be no difficulty if we put heart on it and get twice the result with half the effort.

Think by heart: it means to think more to find the best solution. We should think more and consider before doing. It shows the working capacity.

Use knowledge by heart: it shows the innovation level. The good work needs professional skill and knowledge. If we have knowledge, we can innovate and win precious time.

Value: create opportunity for employees, create value for customer, create benefits for shareholder, create fortune for society

Create opportunity for employees: from the view of the employee in capacity, experience, character, and likings, we try to arrange the work for cultivation and development. Creating opportunity for employees is to create opportunity for enterprise

Create value for customer: if we create value for customer, the customer will welcome us warmly. To know the real needs of the customer, especially the future value on product and service can win the customer’s recognition. It is the way to success. The customer and the enterprise are related. To create value for customer is to create value for enterprise.

Create benefits for shareholder: this is our mission. Only if we create value constantly, we can develop. The growing enterprise must have the ability to create benefits for shareholder

Create fortune for society: this is our responsibility. It will not influence the enterprise development, but will promote the enterprise image and market image to win more returns from staff quality and market extension. The symbol of a successful enterprise is how much fortune it can make for a society.

Quality policy: the labor without quality is labor in vain

The number without quality is just to make up the number, the speed without quality is eager for quick success, the efficient without quality is of no use, and the achievement without quality is to fish for fame and compliment. Without working standard, there will be no qualified products; no qualified products, no market, benefits or position.

Quality policy: high quality, good service, honor centered, customer satisfied

High quality: the quality must be excellent, unique and special
Good service: the service quality and altitude must be outstanding
Honor centered: contract stressing, promise keeping, faithful and honest
Customer satisfied: customer’s satisfaction is the highest standard of all the work. Only the customer’s satisfaction can strengthen the enterprise and product loyalty, build good relationship and promote enterprise development

Quality slogan: every procedure meets the technique, every tire makes customer satisfied

The slogan was proposed in 1990 by board chairman Wang Xicheng. If we want to let every tire satisfy our customer, we must make every procedure meet the technique since every procedure may affect the quality. So every procedure must follow the technique and operate strictly.

Management philosophy: build China name brand, create world class enterprise

Steel radil is our name brand product and is the achievement of the name brand strategy. The execution of the name brand strategy can drive enterprise innovation, technology advancement, product structure and industrial structure optimizing and update and improve core competition ability and comprehensive quality; can drive enterprise reform, promote mechanism innovation, and form own intellectual right and famous brand; can drive the enterprise import advanced technology and management experience, promote export product update and develop, strengthen international competition power, and promote international position and influence. Only if every product we make is famous, can we become the world class enterprise and the world giant in tire industry.

Policy: focus on technology, seize management, create famous brand, increase benefits

Focus on technology: the technology is the first productivity. Without powerful technology, the enterprise will be backward and lose life. It means focusing on science, technology, talent and promoting development.

Seize management: management is the base. It means to stimulate people’s energy, potential and motivation to promote working enthusiasm, initiative and creativeness. It is the source of enterprise life.

Create famous brand: it means to produce quality products to make customers satisfied. The famous brand is the door and channel to home and international market.

Increase benefits: the ultimate goal for the enterprise is to increase benefits and let employees acquire benefits from enterprise, enterprise from society

Safety concept: be prepared for danger in times of safety

Safety production is the base of enterprise development and the ultimate guarantee for economic benefits. The core factor is people; therefore, the safety production management is the people management. The staff must know why and how to be safety to strict oneself. The safety work must be done step by step, grade after grade to realize all safety items and pre-control.

Four kinds of speed: management changed to efficiency, development changed to product, delivery, technology changed to output

With the improvement on management mode, style and method, the administrators should speed up the working efficiency, quality and achievements. With research, innovation and application of the new theory and technology, the technicians should make more achievements in a shorter period and connect the self innovation property right with the world class high tech to promote production efficiency and quality. The workers at the production line should focus on the promotion of the output and quality and improve self quality to produce qualified products in the shortest time. The business personnel should satisfy the customers and guarantee the 100% on-time delivery by integrating the enterprise resources on scientific, reasonable and accurate plan.

Three-character and one-word: excellent, fast, high, brand

Excellent: favorable price, qualified service and products
Fast: fast market reaction, product adjustment, new product development and enterprise development
High: high goal, high working standard, high self study ability
Brand: powerful home and abroad influence and radiation, high prestigious, wide range