2018 Linglong Tire Domestic TBR Distributors Conference Successfully Held
On Oct. 27, 2018 Linglong Tire Domestic TBR Distributors Conference was successfully held in Zhaoyuan, Shandong Province. More than 200 domestic TBR distributors and the company’s relevant leaders attended this conference.
During the conference, Linglong shared its market dynamics with distributors, discussed tire industry’s future development and customers’ demand trend and released the marketing policy for next year, aiming at exploring how to bring the products with better quality and service to the customers.
In 2017, faced with excess capacity of tire industry and fluctuation of raw materials, Linglong was under heavy pressure. Nevertheless, the company still did quite a good job trough steady expansion of sales channels and excellent market performance of its hit products, making the customers enjoy high quality service with global network service system.
In order to become a globally competitive and world-class tire company, Linglong Tire improved its brand image through sports marketing, overseas and domestic tire expo, advertisement on CCTV and airports. In 2017, Linglong’s brand value reached RMB 30.563 billion, which was a new high for Linglong Tire. Meanwhile, it launched self-healing tire and RFID intelligent tire in the research of TBR tires to cater for the market need.
It will be an open and cooperative world in the future. Confronted with new trend and new challenges of tire industry, Linglong Tire will seek the mutual and continuous development with its distributors in 2018!