From June 6 to June 8, the marketing conference of Linglong Tire in first half of 2017 was held successfully in Zhaoyuan, Shandong, nearly 400 domestic distributors of Linglong Tire attended the conference.
During the first half of 2017, under the severe circumstances of the rising price of raw materials, the depressing need in automotive market and excess capacity, Linglong Tire’s PCR and TBR products still maintain increase in sales. There are two main reasons for it: firstly, Linglong tightens its standards, improves products’ quality and brand awareness, making its products widely recognized by customers. Secondly, Linglong’s distributors cooperate closely with Linglong and seize the opportunities in the market. During the first half of 2017, the number company’s domestic brand shops increases by 600, with the total number up to 2,600.
Although the situation in tire industry is severe, Linglong has the following advantages:
Firstly, the advantages in its scale. In accordance with Linglong’s 3+3 strategy, the construction of second overseas production base has been listed on the agenda;
Secondly, the advantage in its capital. This year is the anniversary of Linglong tire’s A-share listing, the company has obvious advantage in capital currently.
Thirdly, the advantage in its sales team. Linglong has a professional and excellent sales team to conquer the difficulties in markets again and again.
Fourthly, the advantage in its awareness. The customers fully recognize Linglong’s brand, product, channel and selling network.
On the conference, Mr.Wang, chairman of Linglong Tire, pointed that Linglong would continue to enhance the innovation and service capacity in its distribution channels and make Linglong more competitive in domestic market.