On March 25, 2017, Linglong International Tire (Thailand) Co.,Ltd. (hereinafter referred to as LLIT) signed strategic cooperation agreement with Indian Aditya Birla Group in Thailand, and Dr. Santrupt Misra, CEO of Aditya Birla Group’s carbon black business, Mr. Sood, president of Birla Carbon in Thailand, and Mr. Wang Feng, chairman and president of Linglong Tire, attended the signing ceremony. The strategic cooperation between the two sides could not only achieve mutual benefit, but also means that Linglong’s internationalization in cooperation has stepped into a new level.
As a US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Birla Carbon is one of the largest manufacturer and supplier of high quality Carbon Black additives globally. Its current footprint extends across 12 countries in five continents with 16 manufacturing facilities and combined annual production capacity of over 2 million tonnes. Through this cooperation, Aditya Birla Group will become the carbon black supplier of Linglong Tire, which can comprehensively improve the quality of Linglong’s products.
Over the years, Linglong has been adhering to the principle of proving the products with the highest quality for the society, and implements strict quality management standard in various aspects of research, design, equipment and manufacturing, building a complete quality management system to improve the quality of the product continuously. Meanwhile, in the fields of purchasing and management, Linglong establishes the cooperative relations with global famous suppliers to provide high quality products for its customers.
The cooperation with the Aditya Birla Group represents another important step of Linglong in material quality control and quality management. In the future, Linglong Tire will improve its global standards of product quality and service through continuous input in research.