From May 7 to May 9, 2017, Automechanika Middle East was held at DICEC. Linglong Tire attracted numerous visitors on the show with its hit products like CROSSWIND.
On April 30, in the match between VfL Wolfsburg and Bayern Munich at Volkswagen-Arena, three children selected by Linglong Tire from its football training camp successfully finished their fantastic trip to VfL Wolfsburg with Linglong Tire.
On April 22, 2017, the Brand Launch Ceremony of ATLAS Tire in Chinese market was held in Shanghai, and its theme was “Live For Dreams”. The agents of ATLAS brand across the country, Linglong’s global partners and media friends witnessed this moment.
From April 8 to 10, the 14th Chinese International Tire&Wheel (Qingdao) Fair was held in Qingdao International Exhibition Center. Linglong Tire appeared on the exhibition with its high-end brand ATLAS and a variety of featured products, demonstrating Linglong’s innovation an R&D strength and attracting a large number of customers.
On March 25, 2017, Linglong International Tire (Thailand) Co.,Ltd. (hereinafter referred to as LLIT) signed strategic cooperation agreement with Indian Aditya Birla Group in Thailand, and Dr. Santrupt Misra, CEO of Aditya Birla Group’s carbon black business, Mr. Sood, president of Birla Carbon in Thailand, and Mr. Wang Feng, chairman and president of Linglong Tire, attended the signing ceremony. The strategic cooperation between the two sides could not only achieve mutual benefit, but also means that Linglong’s internationalization in cooperation has stepped into a new level.
On March 24, Linglong Tire started its brand promotion in Kuala Lumpur. More than 400 people attended this ceremony, including Vice-Minister of Malaysian Premier House Office, Mr. Tran Sridr.M.Kayveas, Vice Chairman of Malaysian Taxi Association, Mr. Datuk Aslah, chairman and CEO of Linglong Tire, Mr. Wang Feng Linglong tires, Linglong Tire’s global dealers and local Malaysian media.
On March 22, VfL Wolfsburg China representative office was officially set up in Beijing, over 150 people in politics, business and sports area attended the opening ceremony, including CEO of Volkswagen Group (China), Heizmann, Chairman of Linglong Tire, Wang Feng, and Chinese famous football player, Shao Jiayi. VfL Wolfsburg became the first Bundesliga club to set up China representative office in Beijing.
From March 21 to March 23, Tyrexpo Asia 2017, the most professional tire exhibition in Southeast Asia, was held at the Singapore Expo Center. Aiming at accelerating the company's internationalization, expanding marketing channels in Southeast Asian market, and improving its international brand awareness, Linglong Tire appeared on the show with its featured products.